Go-To-Market Excellence
With a growing range of products and SKUS driven by consumer focussed innovation a critical component of our success is based on being able to deliver.
This season stay cool with wide range of Berfin air cooler ranging from 65 litres to 135 litres.
Berfin coolers are superior in quality, portable and value for money.
They have rust proof & shock proof body and that’s not all.
These coolers consumes less power and are inverter compatible.
Most models have uniform flow technology which allows channelized water flow for better cooling.
All cooler have 100% Copper motor with dual ball bearing, copper submersible pump with concealed and thermosteate, D shape copper auto swing motor, Power plug 🔌 are 0.75 copper wire with earth conection for durabl long life.
All cooler check prosses are Series test, watt, amp, leakage current test neutral to earth & line tobearth for safety.
We are one of the leading consumer companies in India with a 90+ years old brand legacy. As of February 2016, we are an independent company under professional management and have 2 business segments – Lighting and Electrical Consumer Durables. We market our products under the “Crompton” brand name in India and select export markets.
Go-To-Market Excellence
With a growing range of products and SKUS driven by consumer focussed innovation a critical component of our success is based on being able to deliver.
Operational Excellence
Operational excellence is our 'end-to-end' holistic philosophy to improve quality, drive efficiency and standards across all activities that go into d..
Organisational Excellence
As we continue to transform CGCEL into a consumer focussed organisation, we have a strong commitment to build capabilities in the areas of Go-to-Marke....
Portfolio Excellence
We manage our product portfolio by continuously understanding our consumers better. Consumer insights across categories are critical to sustaining.
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